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This is probably one of the more stressful yet enjoyable experiences in my business. Stressful because it is so important to find the right look and feel that communicates well to mass. Much thought, experimentation and testing is required.


Yet I consider this most enjoyable because it is a mutual voyage of discovery wherein I am your catalyst and guide.


And let me tell you …when you nail it so that everyone in the room can also feel the same thing, the same message …this is a powerful feeling.


Here is a development of alternative identities; the ultimate in exploration. 

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